A: It could make sense either way, but Any has ruled that the player with more words wins. The two Goals this applies to most obviously are: Rhymes and Double Pair.

For Double Pair, if you have three two-letter words (not re-using any Keepers, of course) then you beat the person who only has two two-letter words. This makes perfect sense.

Where it gets tricky is with Rhymes, since word length can vary, and you can re-use Keepers in your rhyming words. So here’s an example sent in by a fan:
HIT, FIT, BIT: 3 words using 5 letters (ITHFB)
vs.
TWO, SHOE: 2 words using 6 letters (TWSHOE)

But for Goals which only call for one word, the person with the longer word wins. HOT and MAD do not beat MAGENTA for the Adjective Goal.

Andy says: Sometimes quantity just beats quality…