A: We always sell our games at full MSRP – that’s “Manufacturer’s Suggested Retail Price.” As the manufacturer, it would be rather disingenuous of us not to sell at the price we recommend retailers sell it at. We do our best not to undercut our many small retail hobby game stores. Keep in mind that when you see our games for sale at Amazon, that’s not the same as buying from us direct. You might be seeing Amazon’s prices, you might be seeing prices set by any number of other third-party sellers, all of whom are retailers in our eyes.
We know there are always going to be some retailers who choose to discount our games, Amazon among them, and it’s up to them if they want to cut their margins to lower the selling price. We don’t dictate what price they sell for, we merely suggest.
So that’s why we sell at “full retail” but some of our retailers might sell for less. We are the manufacturer, so we sell at MSRP, and there are a lot of retailers out there who would get pretty upset with us for undercutting them.
Feel free to buy our games from whatever source makes the best sense for you!