Q: I bought one of your games, and the box doesn’t feel very solid. Do you think it might be a low-quality counterfeit?

A: It is very unlikely to be a counterfeit. Our boxes do feel a little “squishy” when compared to most two-part game boxes, because of differences in they way they’re made.

The most common type of two-part lidded box is called a setup box. For most board games, the top and bottom are made with cardboard which is then wrapped with a separate lighter-weight glossy-printed cover, which performs the double-duty of holding the box together at the seams, and providing the attractive art. The cardboard has to be cut to shape, scored and folded into position, and the wrap needs to be printed, cut, glued and wrapped on.

The way our boxes are made, each part (the lid part, and the bottom part) is made of a single piece of cardboard, printed on one side, and folded up. This means the process of making them involves just printing them, cutting them, and folding them together (and sometimes gluing them). This is much less expensive to make, since there’s just one thing to print and cut, and the assembly is more like cardboard origami than cardboard carpentry.

In order to be folded, of course, the material in our boxes has to be a bit lighter-weight than the kind used in a standard setup box, which results in our box having a more flexible feel when you squeeze it in your hand.

In addition to this box being a bit cheaper to produce, it also makes it possible for us to gang run our print runs together, making it possible to make smaller runs at a much more affordable price. We have published 50+ games in this exact size of little boxes, and we can mix and match any of them on a reprint run in quantities as low as 1000 copies!