A: Keep in mind that this is what we do as an already established company, with partnerships already in place with printers and other manufacturers, distributors, media, and artists we have already worked with. How we bring a game to market as an established company is completely different than how a new inventor/new company would do so today for their first game. Doing things via Kickstarter or a POD (Print-on-Demand) printer would likely have some other steps.

• Andy designs a game. Once it seems good enough, Kristin decides whether and when it will be published
• We get quotes from our printer about the cost to produce
• If it takes more than just cards, we work on sourcing other parts (dice, game pieces, boards)
• We announce it to the industry and fans, to start building buzz, and letting our distributors know in time to pitch it to retailers
• We start ongoing marketing which will continue throughout the process: ads, articles, social media
• We figure out who will do the art and design and start working with them to produce the art assets
• We talk to our distributors to assess interest to decide how many to print
• When the art is ready we lay it all up on the templates given to us by our printer and send it off
• We contact our distributors and any retailers who buy direct to get preorders from them, and start taking consumer preorders on our website.
• We receive product and ship it out to everyone in time for the release date.
• Follow up marketing